#HANGRY

Client: Home Run Inn Pizza

Helped develop and execute a real-time Twitter campaign that used strikethrough hashtags to “cancel” #hangry moments with pizza. The idea leveraged early social listening to identify users expressing hunger in real time, then responded directly with custom imagery, fun headlines, and a coupon for FREE pizza - striking through their #hangry hashtag to offer a branded fix. Worked as part of a lean, three-person team to concept, write, and deploy reactive content live.

Role: Concept Development, Copy
Team: Art Director, Social Media Manager