Beef. It’s What’s For Dinner.
Client: National Cattlemen’s Beef Association
Defined the social tone of voice and editorial approach for Beef. It’s What’s For Dinner, shaping how the brand showed up across its 2014 social content calendar. Developed the creative concepts and copy system that translated brand heritage into consistent, culturally relevant social storytelling.
Role: Tone of Voice, Editorial Concepts, Copy
Design: Emily Moore
