As a creative leader, I’ve developed the ability to articulate visual direction and conceptual ideas for designers, a critical skill for maintaining cohesive creative execution and efficiency across remote teams. So, even though I’m a writer, I love whipping up a sketch.
…or several, really. After the team share, I like to sketch the best ideas for the motion graphics editors. They are all around the world, so it really gets us on the same page.
It all begins with an idea…
Creative effectiveness requires platform integrity. I try to avoid a 'one-size-fits-all' approach, preferring to apply social learning directly to bespoke creative assets. For instance, launching the Pfizer ad on LinkedIn mandated a strategic pivot toward data-centric copy and a premium, long-form presentation to capture a professional audience."
Customize it to each platform
Even though some of these sketches look pretty buttoned up, they can also look super basic. Sketch design doesn’t matter as long as it’s easy for the editor to understand and execute.
